Integrating Sertu in Halal Supply Chains: Compliance, Contamination Prevention and Transparency

Abstract

The integration of sertu, an Islamic ceremonial cleansing technique, into contemporary halal supply chains is critically examined in this article, with a focus on the method's crucial role in supply chain transparency, regulatory compliance, and contamination control. The importance of halal integrity in the global economy is established at the outset of the study, particularly in the food, logistics, and non-food industries, where cross-contamination threats persist. The intricacy of industrial procedures is the issue that prevents sertu from being applied consistently, particularly when handling halal and non-halal products at the same time. The method for this study is a qualitative review technique to examine how sertu is operationalized, the difficulties in standardization, and the consequences for certification and customer trust by synthesizing academic literature, industry reports, and regulatory standards (MS2400). Important conclusions reveal that, although halal procedures are theoretically required to restore halal status and are mandated by religion, their application frequently conflicts with automation protocols, industrial efficiency, and food safety standards. The paper also suggests sertu can be institutionalised into halal assurance processes with the aid of technological solutions like digital documentation and blockchain traceability, according to the study. It comes to the conclusion that uniform policies, employee education, cooperation with halal authorities, and investments in transparent, traceable systems are necessary for a successful sertu integration. Without these, halal-certified businesses run the danger of breaking the law, losing customers' trust, and harming their brand in the very competitive worldwide halal market.