Customer Relationship Management, Service Quality and Customer Engagement as Drivers of Brand Loyalty: A Systematic Literature Review (2020 – 2025). Journal of Management and Muamalah , [S. l.], v. 16, n. 1, p. 46–59, 2026. DOI: 10.53840/jmm.v16i1.282. Disponível em: https://jmm.uis.edu.my/index.php/jurnal/article/view/282. Acesso em: 27 jun. 2026.